Low cost Airlines
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Title: Low cost Airlines

Essay Details:

Subject: Business
Author: Gertrude B
Date: December 26, 2016
Level: University
Grade: A
Length: 22 / 6482

Essay text:

La aplicarea acestei strategii, este necesar sa se ia In considerare: impactul opera~iunilor care raman In portofoliul firmei, disponibilitatea altor oportunitati profitabile, riscul Intaririi noilor veniti i faptul ca retragerea afecteaza loialitatea clientilor. • Prevenirea competitiei low-cost presupune adaptarea pre~urilor utilizand tactici de marketing agresive. Se poate preveni astfel atat intrarea pe pia~a a noilor competitori, cat i descuraj area celor prezen~i. Cheia succesului este reprezentata de restructurarea costurilor. Aceasta strategie nu este populara. Problemele care apar sunt: rezistenta sindicatelor, scaderea moralului angaja~ilor sau confuzia consumatorilor...

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