Loreal - Global Makeover
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Title: Loreal - Global Makeover

Essay Details:

Subject: Business
Author:
Date: April 12, 2013
Level: University
Grade: B
Length: 13 / 3712

Essay text:

There is also some loss in business for high demand products during turnover time as buyers wait for new shipments. Condensed Recommendation: L’Oreal should carefully select a CEO candidate who has experience in global management and the ability to spot trends. L’Oreal should proceed with the potential takeover of Japanese Shu Uemura, but they should reconsider the Nivea takeover as it may open them to a potential takeover threat. They should continue with their global expansion by developing new brands to meet particular ethnicities, perhaps aiming to catch the South American market as they have done with the African market...

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