Local Flavours Heat Up Meal Solutions In Developing Markets
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Title: Local Flavours Heat Up Meal Solutions In Developing Markets

Essay Details:

Subject: Business
Author: Son J
Date: October 1, 2012
Level: University
Grade: A
Length: 5 / 1327

Essay text:

This is partly because leading firms such as Kachestvennye Produkty and its rivals Ravioli and Darya have adapted their offerings to local culinary culture, producing products based on such traditional Russian dishes as pelmeni (dough or pasta 'pockets' filled with meat, vegetables and other ingredients). Trade sources estimate that pelmeni accounts for over half of frozen processed food sales in Russia's urban markets. Numerous regional companies also play an important role in this market. For example, in Yekaterinburg (Russia's fifth largest city, with a population of 1.3 million), sales of pelmeni are dominated by a local producer, Yekaterinburgsky Myasokombinat, which offers 19 varieties positioned across the price spectrum, from economy to premium...

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