Limited Brands
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Title: Limited Brands

Essay Details:

Subject: Business
Author: Joseph J
Date: December 2, 2015
Level: University
Grade: A
Length: 4 / 1034

Essay text:

Two years later, Express becomes the first separate division of Limited Brands. 1982 Victoria's Secret store and catalogue are purchased for $1 million. 1987 Express Men's brand is sold in 16 Express stores. Two years later it is renamed Structure. 1988 25 Abercrombie & Fitch stores and one catalogue are acquired for $46 million. 1990 Bath & Body Works opens first store in Boston. 1990 First Structure store is opened. Two years later it becomes its own division. 1988 Limited Too, fashion for girls, is unveiled in Limited Stores. 1998 The Limited, Inc. completes split-off of Abercrombie & Fitch...

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