Lille Tisages
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Title: Lille Tisages

Essay Details:

Subject: Business
Author: Penny D
Date: March 15, 2017
Level: University
Grade: A
Length: 6 / 1553

Essay text:

In 2002 the market share dropped to 30%, and then continued to drop in 2003 to 20%. See exhibit 1. This is believed to have been caused by Lille Tissages, S.A. raising the price of Item 345 from FF15.00/m to FF20.00/m in 2002, while the competitors kept their price atFF15.00/m. The reason for raising the price in 2002 was the need to bring the profit per meter up to that of other items on the line. Although the company was in a strong position financially, it would require considerable capital in the next few years to finance a recently approved long-term modernization and expansion program.1 Facing stiff competition the senior management needed to reconsider the pricing plan for Item 345...

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