Likely to get worse before it gets better
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Title: Likely to get worse before it gets better

Essay Details:

Subject: Business
Author: Robert V
Date: September 1, 2013
Level: University
Grade: A
Length: 15 / 4373

Essay text:

The company is not well-positioned to counteract the advance of the Korean tiremakers because of its uncompetitive cost base. In an industry where labor cost is a key strategic lever and the raw materials are commodities, 75% of Michelin’s production is in high-cost locations (primarily western Europe and the United States). The company’s stated strategy is to reduce costs by natural labor attrition, but this tactic so far has resulted in headcount reductions of only 2% per year. In our view, this “no pain” approach to a worsening competitive environment reflects a lack of a pressing need to take uncomfortable decisions given adequate earnings...

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