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Today, just three years since their entry, their cumulative share has crossed 13% (Source: IRDA), far exceeding expectations.
Clearly insurance is on a growth path. The percentage of premium income to GDP which was just 2.3% in 2000/01 rose to 3.3% in 2002/03; and life insurance has emerged as the dominant contributor to this growth.
The industry presented a huge opportunity. Life insurance penetration, for instance, was at an abysmal 22% of the insurable population. However, private players have had to rise to many challenges. They were faced with attitudinal barriers towards the category and the perception that insurance was only a tax-saving tool...
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