Li Fung
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Title: Li Fung

Essay Details:

Subject: Business
Author: Gary M
Date: September 22, 2016
Level: University
Grade: A
Length: 5 / 1450

Essay text:

This company was an extension of its brick and mortar operations allowing the company to enter the SME (Small and Medium Enterprises) market. What capabilities of Li and Fung does leverage? Because, in the end, the company keeps its traditional mentality by just adding a new mean of making business, can take advantage of the Li & Fung traditional business and become a success. Several factors would contribute to this: ? Li and Fung Brand name ? Li and Fung reputation is widely know and to demystify any possible fears of using the internet from potential customers it is extremely important that they rely on a well know player in the industry with an history of success...

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