Lg On The Front Foot
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Title: Lg On The Front Foot

Essay Details:

Subject: Business
Author: Kori B
Date: March 11, 2017
Level: University
Grade: A
Length: 5 / 1284

Essay text:

In air conditioners, it is second to Carrier, though it is number one in the retail segment of the market. In two categories (colour televisions and direct cool refrigerators), it is the fifth largest player. LG executives are confident of maintaining high growth in the future too. "All the product categories that we are present in are growing at a fast clip -- colour televisions are growing at 30%, microwave ovens at 50% and frost-free fridges at 25%. This is a good reason why we can be number one," says LG Electronics India vice-president (sales & marketing) Ajay Kapila. The industry doesn't put it beyond Kim and his men, though appreciation of their efforts is still slightly guarded...

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