Leo Burnett &Target Romania Strategic Management study case
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Title: Leo Burnett &Target Romania Strategic Management study case

Essay Details:

Subject: Business
Author: Nancy R
Date: November 11, 2014
Level: University
Grade: A
Length: 10 / 2883

Essay text:

It has been enjoying a period of sustained growth since 2001. Identical to the global network's vision, the Romanian company's vision is to ?create ideas that inspire enduring belief'. This means ?transforming customers from buyers into believers'. The brand believing attitude goes beyond mere liking or preference for a brand. It means kinship and commitment. The company's purpose is to build confidence amongst the general public in its clients' brands and its mission is to improve the sales effectiveness of its clients through ideas. The Board of Directors consists of three people: CEO - Ioana Iordache (12...

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