Lenovo: Building a Global Brand
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Title: Lenovo: Building a Global Brand

Essay Details:

Subject: Business
Author: Jason G
Date: August 17, 2015
Level: University
Grade: A
Length: 3 / 691

Essay text:

Legend Computer Company keep up their reputation by came up with their own brand PC and become pioneered the home computer in China, then turn into the world’s fifth-largest manufacturer of motherboards in 1995. The company was focus more on different aspect from their competitors. In 1996, the company introduces its own laptop model and while competitors focused on providing new technologies for the business market, Legend designed desktops that the average Chinese consumer could use. The company soon became China’s PC market leader (21.5% share) and well known throughout the Asia-Pacific region in 1999...

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