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Essay text:
In reality what drives long-term profitability can be a combination of strategic and operational leadership actions that drive employee passion and customer loyalty.
Strategic leadership identifies the imperatives and is critical for setting the tone and direction for everyone in the company. This is the “what” that provides the key relationships and metrics needed to ensure that all units follow the same strategy. Strategic leadership covers long periods and is a constant cycle of assessing where the company is, understanding where it should go, getting there and checking progress (Hughes & Beatty, 2005) Strategies must then identify the criteria that are the keys that determine behavior...
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