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They're completely ignoring us (University of Phoenix 2007)."
In the scenario, the company is having a problem aligning the employees with the new company vision. But as this example demonstrates, the employees do not understand why the vision is important and necessary therefore, they don't see it as fair and just to force them to promote. Thus, an example of the equity theory.
"Defined generally, equity theory is a model of motivation that explains how people strive for fairness and justice in social exchanges or give and take relationships (Kinicki & Kreitner, 2003, p. 290)"
Motivation through goal setting
"And the only way to do that is to focus on getting these new products out and using them to increase productivity...
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