Land Rover Case Analysis
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Title: Land Rover Case Analysis

Essay Details:

Subject: Business
Author: Norma M
Date: December 9, 2013
Level: University
Grade: A
Length: 4 / 922

Essay text:

Decision Situation: Why is Land Rover North America launching the Discovery? Por dos principales motivos: 1) El grupo Rover perdia participacion de mercado frente a las nuevas marcas japonesas y otras, que se posicionaban en el mercado. 2) Existia segmentos aun no explotados por el mercado, los cuales identifico el grupo Rover: 1) grupo de adultos jovenes de situacion economica holgada y sin hijos y 2)compradores mayores, mas conservadores e interesados en un vehiculo que fuera elegante y funcional 3. Consumer Motivation: Why do people buy SUVs (Sport Utility Vehicle)? La gente compra SUV (sport utility Vehicle) por que es un vehiculo todo terreno donde tiene mayor calidad (durabilidad, fiabilidad, acabado) mas seguridad (aceleracion, facilidad de conduccion, capacidad de remolque) mas comodidad (amplitud del interior, numero de asientos, innovaciones tecnicas, espacio de carga, vehiculo de uso familiar, sustituto del coche)...

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