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Kudler needs to have a clear understanding of the marketing problem which is related to gathering quality research and information in order to expand their services into areas such as catering, organic food line, adding a frequent shopper program and cooking class parties. Currently the company lacks an organized plan to assess the effectiveness of their decisions; it is imperative that they continue to be more conscientious and attentive in determining what type of actions to initiate and how to evaluate accurately the outcomes for future results.
Kudler Fine Foods uses internal (market surveys on their intranet website) and external secondary data to collect feedback from their customers...
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