Kudler Marketing Mix
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Title: Kudler Marketing Mix

Essay Details:

Subject: Business
Author: Tonia C
Date: July 4, 2014
Level: University
Grade: A
Length: 5 / 1395

Essay text:

One way is to increase the amount of business and information provided online. By providing more services online, there is added convenience to the customer. Another initiative is a frequent shopper rewards program to incentivize customers to return to the store. A catering division would also help boost customer satisfaction by showcasing products from Kudler stores. Marketing Mix Kudler Fine Foods, as previously stated, intends to add expand their business through a completely different and almost totally non-related facet: catering. Although Kathy Kudler has successfully hosted a few catering events in the past, adding a full catering service to Kudler Fine Foods is going to take a lot of careful and thought out planning in order to be profitable...

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