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Also, According to Exhibit 4, Samsung ranks fourth in the Plasma TVs and Camcorder global market and ranks third in the mobile phones and microwave ovens market. Now each year Samsung is making a loss on these digital appliances, which is becoming a growing concern for Samsung's lead managers. After a careful review of these central issues pertinent to the Samsung Electronics case we recommend three alternatives, diversification to explore new hardware markets, incremental innovative technology for software to restructure the company's sustainable business model and aggressive marketing campaign for the digital appliances to improve the profit margin...
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