Kodak

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Title: Kodak

Essay Details:

Subject: Business

Author: Vito P

Date: July 3, 2015

Level:

Grade: A

Length: 1 / 139

Essay text:

Four important elements to Kodak’s strategy in digital imaging 1. Realizing that the consumer market would continue to be dominated by traditional film for some time and Taking a hybrid approach to digital imaging by providing facilities in retail outlets for digitizing and editing images from conventional photographs. This allowed customers to store, transmit, and print digital images. 2. Using the World Wide Web to allow consumers to post their photographs and order prints online. 3. Introducing digital enhancement of conventional film. The system combines the resolution of conventional film with the versatility and communicability of digital imaging...

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