Kentucky Fried Chicken and the Global Fast-Food Industry
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Title: Kentucky Fried Chicken and the Global Fast-Food Industry

Essay Details:

Subject: Business
Author: Lee C
Date: July 29, 2015
Level: University
Grade: A
Length: 2 / 421

Essay text:

and global fast-food industry. Illustrate the highly competitive business environment in which members of the global fast-food industry operate. Illustrate how important an international presence is to KFC ? a company that derives more than 50% of its revenues from international markets. Illustrate strategies selected by KFC for the Mexican (and perhaps the Brazilian) market. Additional sub-issues in this case include: Identification and analysis of KFC's sustainable competitive advantages (or disadvantages) with special attention to both the domestic (US) and international marketplaces. Assessment of KFC's opportunities and threats (at the time of the case in 1998)...

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