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About 75% of all U.S.
workers are employed in what are considered service
businesses—transportation, health care, communications,
wholesale and retail, financial services, and
various professions. And within the manufacturing
industries, at least 75% of the workers are engaged in
performing services, in research, marketing, customer
service, design, accounting, finance, and so on. As
production costs have steadily decreased in proportion
to total costs, there has been a steady increase in the
value of peripheral services offered by companies that
are nominally manufacturers. The trouble is that the
managers of these companies are still inclined to think
that they're makers of products rather than providers
The key questions are:
How are we different
from our competitors?
How do we do a better job
of serving customers?
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