Jones Blair - Strategic Marketing Management
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Title: Jones Blair - Strategic Marketing Management

Essay Details:

Subject: Business
Author: Kenneth B
Date: June 2, 2014
Level: University
Grade: B
Length: 4 / 932

Essay text:

Also the competition for retail selling in stores, lumberyards and hardware stores has increased. o At the manufacturing level, competition has increased as well. Companies who sell to contractors serving the home construction industry have aggressively priced their products to attract a higher number of consumers. o However, these companies still have weaknesses because they could not gain access to retail outlets. ? Mr. Barrett believe that mass merchandisers control most of the do it yourselfer paint market in the DFW metropolitan area because of their attractive prices. A company must differentiate between its consumers whether they were painting contractors or professional painters; where professionals seek for good quality products because their image is going to be on the edge...

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