Jones-Blair Case Report
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Title: Jones-Blair Case Report

Essay Details:

Subject: Business
Date: October 22, 2014
Level: University
Grade: A
Length: 5 / 1244

Essay text:

Continuing disagreements between proposals made by the VPs of different Jones-Blair divisions are delaying a course of action. One unmet company objective is the application of their efforts towards the correct market segment in geographic terms between the eleven-county DFW areas and the non-DFW areas. Another unfulfilled target is the positioning of the Jones-Blair brand name in terms of price and awareness for the consumers. There is also an expressed discrepancy between the service quality and commission granted towards Jones-Blair sales representatives. Competition has increased with regards to other major producers (accounting for up to 60% of sales) and private store brands of paint (in which 50% of architectural coatings are sold under these store brands)...

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