Jones Blair Case Analysis
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Title: Jones Blair Case Analysis

Essay Details:

Subject: Business
Author: Ella S
Date: March 5, 2017
Level: University
Grade: C
Length: 2 / 372

Essay text:

needs to address 2.Analysis of the US paint industry and Jones Blair Co.area 3.Recommandations and arguments Where and how to deploy marketing efforts among the various architectural paint coatings markets served by Jones Blair Co. in the southwestern united states. The US paint industry: Architectural coatings: 43% - general purpose paints - varnishes - lacquers OEM coatings: 35% - applied to original equipement during manufacturing Special purpose coatings: 22% - special applications - environmental conditions Outlook for Architectural Paint Coatings and Sundries: -Mature market with Long-term sales growth -Competition in the market is hard -Several small companies have competed succesfully against paint manufacturers Architectural coatings: Analysis by distribution, customers Distribution: mass merchandisers 50% specialty paint stores 36% lumberyard and hardware 14% 1000 outlets in the market Customers: Do-it-yourself consumers 50% Professional painters 25% Painting contractors 25% Jones Blair Company: -Regional paint manufacturer -Annual dollar sales had increased 4% over the past decade -JBC market share: 15% total dollar sales -In 1997, Sales volume $ 12 million Margin 9...

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