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Title: Jones Blair

Essay Details:

Subject: Business
Author: Kimberly D
Date: March 13, 2016
Level: University
Grade: B
Length: 2 / 597

Essay text:

Each segment can be divided into two sub-segments; Do-It-Yourself segment (DIY) and the professional painters segment (Pro Paint.) JBC holds 10% of the DIY segment and 34% of the Pro Paint segment in their service area. To break it down further, JBC has just 5% of the DIY in DFW and 15% in Non-DWF. Their market in Pro-Paint is much larger with 29% in DFW and 56% in Non-DFW. Proposals There are four proposal presented by the senior managers: V.P. of Advertising - Spend additional $350,000 on corporate advertising; V.P. of Sales - Cut prices by 20%; V.P. of Operation - Hire an additional sales representative...

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