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Essay text:
usage of new material;
2. more durable products;
3. better paint quality;
4. "war" cost/price;
5. increasing cost of raw materials;
6. increasing competition.
COMPOSITION OF TRADE SALES :
1. 45%: households;
2. 35%: contractors and professional painters;
3. 20%: others.
BACKGRAOUND OF JBC
- Privately held corporation involved in trade paint sales;
- Sales volume= $ 4.67 million
- The four largest paint producers accounted for about 30% of the total U.S. market.
- About 50% of trade paint sales were private brands.
SALES VOLUME distributed evenly between DFW and rural accounts
- $4...
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