Jones Blair
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Title: Jones Blair

Essay Details:

Subject: Business
Author: April F
Date: May 28, 2012
Level: University
Grade:
Length: 4 / 1117

Essay text:

Jones-Blair faces a major dilemma in that they must maintain their growth and profit margins, but in order to do so, they must increase their overall sales in a very mature market that is facing increased competition from commodity priced brand name paints that significantly undercut Jones-Blair prices throughout the region. The Jones-Blair management staff is determined to find the proper solution through the proper sales strategy and marketing mix within the architectural paint market. Situation Assessment The market which Jones-Blair competes is sub-divided into two distinct markets. The DFW area has seen steady declining sales while in the non-DFW area, sales have steadily increased (Exhibit 1)...

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