Johnson Wax
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Title: Johnson Wax

Essay Details:

Subject: Business
Author: James W
Date: August 16, 2015
Level: University
Grade: C
Length: 2 / 308

Essay text:

The manageability was not considered a main copy point. And those who made repeat purchases were more likely than nonrepeaters to mention manageability. Based on the Blind use Test Results - Exhibit 1, it is clear that women aged 25-45, reported the Dull/Limp problems far more prominent than the Dry/Damage problems. The average for the Dull /limp problem was 63.3% and the Dry/Damage problems was 51.3%. Given these facts, I think Enhance should position itself closer to the dull/limp problems, since its perception of manageability is also closer to that target. The relevant perceptual dimensions outlined in Table A show that the relative importance of Conditioning was 33%, Clean was 27%, Manageability/effects was 23%, and Fragrance was 17%...

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