Jaguar PLC, 1984

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Title: Jaguar PLC, 1984

Essay Details:

Subject: Business

Author: Mary E

Date: July 29, 2013

Level: University

Grade: A

Length: 1 / 273

Essay text:

A ?55 million research and development centre was opened at Whitley, Coventry in 1988, which is where all Jaguars are designed. In 1990 the company was purchased by the Ford group and in 1999 the parent group formed the Premier Automotive Group which included Volvo, Aston Martin and later Land Rover. By 2000, Jaguar took the gamble of taking on the mass market with the launch of the X-Type, built at Ford's Halewood plant. Despite critical acclaim, sales proved difficult in the key American sector hit by recession, and Jaguar was forced to end production at Browns Lane the following year. Since then, The Big Cat has fought back with the unveiling of the Advanced Lightweight Coupe concept car at the Detroit Motor Show, to replace the current XK series...

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