Irn Bru Marketing
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Title: Irn Bru Marketing

Essay Details:

Subject: Business
Author: Lorraine H
Date: February 17, 2012
Level: University
Grade: B
Length: 2 / 522

Essay text:

Throughout this report you will see what the company is about, what different marketing strategies and tactics it uses to succeed. I will be analysing the company’s current position and how things look for it in the future, and what its future prospects are. You will see how the company is progressing through the SWOT analysis which states the company’s strengths, weaknesses, opportunities and threats; Pest-G analysis which will look at the Political, Economical, Social, Technological and Geo-Physical aspects of the company. The marketing mix will outline the specific strategies in the companies target market such as advertising and promotion...

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