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By providing high-quality, nutritious items, Whole Foods has become a highly successful company.
The approach taken by Mr. Mackey is to be somewhat anti-Box Grocer, and to do this, his entire operation has aligned itself to the core strategy of high-quality nutrition. By allowing managers to stock local produce, consumers can feel safe in knowing where their products are grown or raised, and that they are supporting their local growers. By taking the step to catch and process its own fish, Whole Foods ensures quality control in its seafood products; no Box Grocer can make this claim.
Rather than focusing on cost, Whole Foods focuses on quality; quality that draws a premium price...
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