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His eventual dismissal was largely due to his inability to manage intra-firm tensions.
The arrival of Noli Tingzon marks a critical juncture for Jollibee, where it will begin entering the US market. The key to Jollibee's success in Daly City will be its ability to find a local partner that can leverage its organizational advantage, while navigating the challenges of conducting business in the United States.
I. Creating Competitive Advantages in the Filipino market
Jollibee's success in its home market developed as a result of its ability to better meet the needs of the Filipino customer. Although its success was mediated by the political and economic crises of 1983, Jollibee was still able to deliver a product that was both cheaper and better tasting than that of McDonald's...
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Common topics in this essay:
- International Expansion:Jollibee
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