Integrated Marketing Communications
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Title: Integrated Marketing Communications

Essay Details:

Subject: Business
Author: Elaine P
Date: February 21, 2016
Level: University
Grade: A
Length: 3 / 628

Essay text:

The question lies in how quickly a company can gain insight as to exactly what their customer wants, because this will mean making a profit all the quicker. Not matter what type of company; a plan is the first and most necessary step in the IMC process. IMC processes bring together the organization's marketing communications to make the impact upon the consumer all the more powerful. A marketing strategy for a for-profit business has traditionally been price, product, place (distribution) and product. IMC, on the other hand, takes the promotion piece and makes it a major portion to the IMC process...

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