Insta : Trouble In A Tea Pot
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Title: Insta : Trouble In A Tea Pot

Essay Details:

Subject: Business
Author: Brain L
Date: March 31, 2014
Level: University
Grade: C
Length: 2 / 335

Essay text:

Evaluate the market where the brand equity/sales is highest and sort in ascending order 2. Conduct the study in the towns where the equity is highest and lowest. 3. This would bring in an averaging/distribution of the equity in the sample population 4. Conduct the paired comparison study in a large shopping mall or exhibition space. 5. To woo customers to taste the product and vote, a lucky dip could be arranged of a gift hamper of Jewel Tea. 6. Keep four samples of black tea with equal amounts of sugar, each labeled as Jewel, brand X, brand Y and Tea leaves. (X and Y symbolize first alphabets of newly introduced tea brands) 7...

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