“Inside Apple Stores, a Certain Aura Enchants the Faithful”
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Title: “Inside Apple Stores, a Certain Aura Enchants the Faithful”

Essay Details:

Subject: Business
Author: Elizabeth S
Date: February 2, 2014
Level: University
Grade: A
Length: 3 / 658

Essay text:

Such methods include giving customers the ability to click on iPod playlists, surf the internet using MacBooks, and touch-padding iPhones. In addition to these perks, Apple stores serve the purpose of a gathering place for people with bright lights that create “a buzz that makes customers feel more like they are at an event than a retail store”. I believe that having unique and distinctive settings and services offered in the store differentiates Apple stores from other competing ones. Additionally, consumer behavior is dramatically affected by the way this company has designed its stores and filled them with friendly sales staff that pays close attention to customers...

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