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We will also take a look at Google's successful rollout of their public offering. However first we need to look at what it takes for a company to go public. In the text of the Fundamentals of Corporate Finance the initial description of IPO succinctly captures the essence of need and subsequent process of an IPO.
Firms issue shares of common stock to the public when they need to raise money. They typically engage investment banking firms such as Merrill Lynch or Goldman Sachs to help them market these shares. Sales of new stock by the firm are said to occur in the primary market. There are two types of primary market issues...
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