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The shadow side is said to represent the fears, anxieties and reactions as they respond to policy, decisions and change. In the shadow side hidden agendas can be established and people can promote personal goals. Behaviour in the shadow side is often calculated deceptive.
Consequently a considerable challenge for effective managerial communication is to find out and deal with what is happening in the shadow side of the organisation. Some suggestions have been made in addressing these disruptive practises and include, developing awareness and skill in managing the politics of the system and developing a communication culture in which there is freedom to communicate openly so that it discourages reliance on grapevines, rumours informal networks or shadow side communication tactics...
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