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Indian Automobile Industry Maruti Case Study

Indian Automobile Industry : Maruti Case Study

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Title: Indian Automobile Industry : Maruti Case Study

Essay Details:

Subject: Business

Author: Ruth M

Date: April 30, 2016

Level: University

Grade: A

Length: 27 / 8076

Essay text:

A license and a Joint Venture agreement were signed with the Suzuki Motor Company of Japan in Oct 1983, by which Suzuki acquired 26% of the equity and agreed to provide the latest technology as well as Japanese management practices. Suzuki was preferred for the joint venture because of its track record in manufacturing and selling small cars all over the world. There was an option in the agreement to raise Suzuki’s equity to 40%, which it exercised in 1987. Five years later, in 1992, Suzuki further increased its equity to 50% turning Maruti into a non-government ganization managed on the lines of Japanese management practices...

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