Impression Mangement
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Title: Impression Mangement

Essay Details:

Subject: Business
Author: Thomas L
Date: January 27, 2016
Level: University
Grade: A
Length: 2 / 478

Essay text:

The economic friction is caused due to division of budget between marketing and sales by the top management. Sale believes that marketing spend large money on pricing, promotion, and product which is not required, instead that money should be spend on hiring more sales people. Marketing criticize sales on spending large amount on free samples and commission and emphasize on short term benefits instead of long term. The cultural conflict between sales and marketing are even more entrenched because two functions hire different type of people who spend time in different ways. Marketers have more formal education, highly analytical, data oriented and project focused...

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