Imc
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Title: Imc

Essay Details:

Subject: Business
Author:
Date: May 14, 2012
Level: University
Grade: A
Length: 4 / 933

Essay text:

these may be any specified public or group of publis - stakeholders, consumers, customers and ifnluences of customers and consumers, both trade and domestic. management of all forms of contact which may form the basis of marketing communcations activity. this involves any relevant communication arising from contact within the organisation and between the organisation and its publics. effective management and integration of all promotional activities and people involved. incorporate all product/brand and corporate marketing communications efforts. range of promotional tools 0 all elements of the promotional mix including personal and non-personal comunications...

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