Holyday Inn
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Title: Holyday Inn

Essay Details:

Subject: Business
Author: Doris R
Date: March 9, 2014
Level: University
Grade: A
Length: 2 / 383

Essay text:

Also the mix of sub brands have left the costumers dazzled. And travellers have no idea if Holyday Inn is upscale, mid-market, or budget. They need to find the right mix and introduce the right audience or customer to what they can offer. In my opinion Holyday Inn should operating in both segments in this case. The reason for that is that if one is left out a huge population of customers would be left out. These two segments should be rather included but separated meaning they should have the recreational and entertainment activities and also children’s activities for the family vacation segment and also the social and healthy lifestyle for the business travellers...

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