HDTV or diamond ring? Women’s consumption challenge
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Title: HDTV or diamond ring? Women’s consumption challenge

Essay Details:

Subject: Business
Author: Brenda L
Date: May 15, 2015
Level: University
Grade: A
Length: 1 / 284

Essay text:

We also want to give emphasis to the women’s potent buying force in her own right and encourage further research in the subject. Methodology The study consists of a literature study, comprising 9 articles, which are analyzed by a qualitative method. Conclusions Women’s consumer purchase decision process tend to differ from the man’s process which has led us to see that the advertising targeted to her must change. Instead of using advertising that very clearly states that it targets women companies should use advertising in a way that makes women feel more included. Women seek much information and advice before a purchase decision; therefore companies should strive to become the one the woman turns to during the process...

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