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Haier’s goal is to step up to the third position worldwide. To be able to do so, Haier has to expand into conventional product categories globally and compete against companies which have their home base and biggest markets in the developed countries.
Developed nations are the most mature market for home appliances industry. Therefore, it is difficult to penetrate these markets or steal market share from other established companies. The main problem for Haier in gaining significant market share in developed countries is the poor quality perception of Chinese products.
Maytag Corporation is the third-largest U...
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Common topics in this essay:
- Analysis Of Haier Group'S Expansion Into China
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- Haier acquisition of Maytag
- The increasing number of urban elders living along in China
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