Goodyear Tire & Rubber Co.
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Title: Goodyear Tire & Rubber Co.

Essay Details:

Subject: Business
Author: Carol H
Date: December 4, 2013
Level:
Grade: B
Length: 4 / 953

Essay text:

Charles Goodyear, had died penniless 30 years earlier, even after he had discovered, “vulcanization”, which is a term used to describe the hardening process of rubber for tires. I would definitely classify tires as a shopping product. Tires are expected to last a fairly long time and would be a less frequent purchase than a convenience product. They are an item for which a buyer would use some time and effort in making such a purchase. Although, tires are also one item that sometimes can be categorized as an unexpected or ‘unsought’ purchase. As in the case of a sudden flat tire, one would have to make an emergency purchase...

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