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Essay Details:
Essay text:
As golf grows in popularity among a diverse cross-section of the population as shown in Exhibit 1, GolfLogix hopes to cash in on this trend.
After some success with leasing the xCaddies to golf courses, GolfLogix is considering targeting the individual consumer directly with its product. The potential advantages of this method would be :
To increase adoption by individual consumers thus putting pressure on the courses to buy into the complete system and get their golf courses mapped
To provide a complementary source of revenue separate from the lease revenue to golf courses
Some disadvantages however would be :
The personal xCaddies would be useless on courses which were not already mapped out...
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