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Canada and the U.K. are Starbucks' current strongest markets abroad, while India, Russia, and China represent key areas of focused future expansion. 1 By 2025, BRICs could have over 200 million people with incomes of over $15,000. 2
Growing middle class stratum in China and India has several implications to Starbucks. In the next three years itself, the number of people with incomes over $3,000 (middle class) could double and touch 800 million in a decade, which is higher than the combined population of the US, Western Europe and Japan. In India, the middle class is expected to increase 14 times in the next 10 years, compared to 10 times in China...
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Common topics in this essay:
- Strategically Reactive And Strategically Proactive Human Resource Management
- China vs India
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- India Vs. China
- India vs. china
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- Starbucks In China
- Starbucks in China
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