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For some businesses, this mission statement is too broad to be effective, but in Boeing’s case, it is broken down to cover every aspect of the company.
“Satisfied customers are essential to our success. We will achieve total customer satisfaction by understanding what the customer wants and delivering it flawlessly.” Boeing does a great job of designing aircrafts that customers order, but the delivery dates seem to vary greatly from start to finish. Globalization brings more competitors to bid for contracts that equate to jobs and security.
“Our business must produce a profit, and we must generate superior returns on the assets entrusted to us by our shareholders...
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