Gillette Case
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Title: Gillette Case

Essay Details:

Subject: Business
Author: Stacy D
Date: February 5, 2014
Level: University
Grade: A
Length: 2 / 428

Essay text:

Gillette is in a great position to enter this new market offering the highest quality products available, but still reach the masses through reasonable prices. Gillette has a great reputation for offering top quality products. Therefore, by keeping the prices comparable to other brands, Gillette has the brand advantage. I would not recommend charging a premium price at first. This would allow early adopters to become avid users and later assist in the introduction of new users. Prices should be set at $2.95 for professional quality, $2.00 for standard quality, and budget quality products should not be offered to avoid branding the product as “cheap”...

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