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Kathy was certain that combining the convenience of one-stop shopping with reasonable prices would be a recipe for success.”(University of Phoenix, 2007). Kudler has recently added catering services in efforts to attract new customers and increase its profits. The company has also made some operational changes that will be valuable for the success of the stores. These operational strategies like creating a purchasing department, establishing contracts with local producers of organic produce and the use of marketing tools will increase productivity for Kudler. Following is identified the business opportunities created due to the changes in the use of technology, the generic strategy of Kudler Fine Foods and tactics to implement those changes...
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