Furniture In The United States
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Title: Furniture In The United States

Essay Details:

Subject: Business
Author:
Date: August 25, 2015
Level: University
Grade: A
Length: 2 / 377

Essay text:

Sales dropped sharply in 2001, but sales have rebounded since then, though not as strong as the late 1990s. While basic furniture is a necessity, furniture can also be a discretionary purchase. In addition to having a functional purpose, it is also is a reflection on consumers' style, taste and status. This opens an arena of different marketing opportunities. With thorough research on a multitude of furniture market variables and target audiences, our research report will help craft a comprehensive marketing model for your company. Intriguing findings include: - 89% of respondents said they buy furniture to improve their quality of life - 44% of consumers watched some type of home improvement show, up 6% from 2002 In-store marketing is also a crucial aspect of appealing to young customers...

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