Functions of Public Relations
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Title: Functions of Public Relations

Essay Details:

Subject: Business
Author: Mary B
Date: June 30, 2013
Level: University
Grade: A
Length: 4 / 1087

Essay text:

There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization. Organizational Functions of Public Relations "There is a fundamental difference between the functions of public relations and the functions of marketing and advertising...

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